Have you switched to the new Facebook profile page? I’ve taken a look at it and I’m not particularly impressed. There are a lot of design changes and they don’t really seem to add very much of value. In fact there are some distinct drawbacks. You’re links don’t show up on your main wall like before. You can’t put a self description under your photo and the links in your main description of yourself on your info page don’t hyperlink.

If you’re interested in changing or finding out more in order to make an informed decision, here’s an article that should help >

http://thenextweb.com/facebook/2010/12/06/everything-you-need-to-know-about-the-new-facebook-profile-the-plus-minuses-and-surprises/

I’d be interested in hearing what you think about the new Facebook profile page.  Are you going to switch?

60 Minutes interview with Mark Zuckerburg about the new Facebook profile page?

Peter Kim’s  blog post “It’s Time to Transform” talks about the need for businesses to transform the way they look at Social Media and their relationship to customers.  From my perspective, authentic marketing has to be based on  personal transformation. Fixed points of view don’t change overnight unless we’re willing to destroy the old ways of thinking – the judgments and assumptions with which you create  business as usual.

The marketplace has changed, people have  gained far greater access to information and self expression. Business leaders  have to follow the lead of change makers  like Richard Branson, who has long treated customers more like partners than dupes to exploit. He created an amazing brand loyalty from Virgin customers who have followed him into many different industries. That kind of partnership is based on deep seated trust and likeability. It’s time for marketers to fundamentally change the way they interact with the world.  If they don’t this social revolution will leave them in the dust.

What do you think has to change?

In his blog post “How Powerful is Your Social Media?” , Christopher S. Penn sounds the alarm for marketers to wake up and smell the poisoned Kool Aid. It’s not that social media is bad per se. But if you’re spending a lot of time on Twitter and Facebook etc. and don’t have a clear business action plan and systems in place, you’re wasting a lot of valuable time and even spreading a weak message of your company on social media. Time to put attention on business basics and cut back your tweets and “What’s on  Your Mind”. As a Chinese proverb says  “Action without vision is a nightmare!”

Do you have a clear and effective strategy and message for your business?