Your profitable essense is even more deeply powerful than your unique selling proposition. Nancy Marmolejo gave a great teleclass today about what’s missing in so many people’s online marketing. They get so busy doing what they’re ‘supposed’ to do, they lose touch with their profitable essence.

If that’s you, you’re on Twitter and Facebook. You blog regularly and comment on other people’s blogs. You post articles, use social bookmarking and so on. But if you’re not making enough profit, you’ve probably lost touch with your profitable essence.

Nancy talks about how deep within you is a core of you that’s the”DNA what makes you unique and what makes you profitable.” That’s your profitable essence. Someone asked Nancy on the call if it’s the same as a unique selling proposition.

She didn’t answer the question. But for me in hearing what she’s saying, they are different. Profitable essence is deeper than your USP. It’s much more right brain. USP is left brain. Analytical. And as you probably know, most people make decisions based on their emotions.

So if you really want to get to the core of what makes you profitable, get in touch with how you feel when you’re loving what you do and you’re loving what that’s doing for someone else. You step out of the how and the why and just soak up the simple life giving essence of how that person’s life is better. And the joy that gives you.

What do you think? I’d love to hear your opinion. You can leave a comment below. >>